Landscape depth using hue, chroma and value

hue:

chroma:

value:

Colour Theory- Hue, Value and Chroma

Hue
Hue is the term for the pure spectrum colors commonly referred to by the "color names" - red, orange, yellow, blue, green violet.

Value 
Value is defined as the relative lightness or darkness of a color. Adding white to the colour creates a tint and adding black creates a shade

Chroma
are related but distinct concepts referring to the perceived intensity of a specific colour. Chroma is the degree of difference between a color and gray. 

References http://en.wikipedia.org/wiki/Colorfulness- http://char.txa.cornell.edu/language/element/color/color.htm

Colour Theory in Logos

1.       The Lawson Motel

Purple is a good choice for this particular establishment. Purple represents sophistication which is adequate for this well regarded, high end Wagga motel. Purple would correctly demonstrate the motel’s high business standards and its well presented image it has to the public.

2.       Hungry Jacks

Yellow and Red are appropriate for this business. Yellow and Red can portray warm, excitement and most importantly food. These two colours are strongly associated with fast food. Red and Yellow grab people’s attention which is important in such a competitive fast food industry.

3.       Fitzpatricks Real Estate

Blue would be adequate for this business. Blue can represent loyalty, success and security which are all very important qualities a person wants their agent to have when dealing with high quantities of money. People want to feel like they are being looked after by a professional when it comes to property and that they are dealt with fairly. 

1.       Crown Computers

Blue and White would be effective colours for this business.  Blue is a sign of professionalism and Confidence. White can represent refined and sophistication. All these qualities are adequate for the business, people want to have people that know what they are you doing when dealing computers and these colours represent professionalism in the industry.

1.       Matt Jenkins Homes

Grey and Red are adequate colours for this business. Grey can portray cooperate mentality and Practicality. Red can represent warmth and excitement. All these qualities is what consumers are looking for when they are purchasing a house.

1.       Beyond Blue

Light Blue, Yellow and Red are appropriate for this organisation. Light Blue is a calming colour and Yellow and Red are warm colours. These colours appropriate because the logo needs to be calming and show warmth. These qualities are vital when dealing with depression.

Rock n Roll task

This task was the same as the previous circus task but using rock and roll instead of circus.

Circus task

in this task we had to portray everything circus through a number of ways using imagery. (note: the word "circus" couldn't be used)

1. just images no type
2. images and type
3. vector images no type
4. vector images with type
5. minimalism image

Add caption

COLOURS LINKED WITH FEELING