Colour Theory in Logos

1.       The Lawson Motel

Purple is a good choice for this particular establishment. Purple represents sophistication which is adequate for this well regarded, high end Wagga motel. Purple would correctly demonstrate the motel’s high business standards and its well presented image it has to the public.

2.       Hungry Jacks

Yellow and Red are appropriate for this business. Yellow and Red can portray warm, excitement and most importantly food. These two colours are strongly associated with fast food. Red and Yellow grab people’s attention which is important in such a competitive fast food industry.

3.       Fitzpatricks Real Estate

Blue would be adequate for this business. Blue can represent loyalty, success and security which are all very important qualities a person wants their agent to have when dealing with high quantities of money. People want to feel like they are being looked after by a professional when it comes to property and that they are dealt with fairly. 

1.       Crown Computers

Blue and White would be effective colours for this business.  Blue is a sign of professionalism and Confidence. White can represent refined and sophistication. All these qualities are adequate for the business, people want to have people that know what they are you doing when dealing computers and these colours represent professionalism in the industry.

1.       Matt Jenkins Homes

Grey and Red are adequate colours for this business. Grey can portray cooperate mentality and Practicality. Red can represent warmth and excitement. All these qualities is what consumers are looking for when they are purchasing a house.

1.       Beyond Blue

Light Blue, Yellow and Red are appropriate for this organisation. Light Blue is a calming colour and Yellow and Red are warm colours. These colours appropriate because the logo needs to be calming and show warmth. These qualities are vital when dealing with depression.