NEGATIVE SPACE

Just mucking around with negative space in type and i came up with this. it says "JARROD" if you can't read it.

Kidsons Logo

The Ideas behinds this logo design was to be clean, crisp and modern. There is one logo design using original colours and another design using a new colour scheme. Inspiration came from the bmx industry for this logo concept. The gray has a subtle road look to it with the curves and how they flow. Emphasis is given to the image so clean professional type is appropriate for the words 'kidson cycles'. This logo concept is a little bit radical compared to the old logo and would make a dramatic change to the corporate image of the store. This logo appeals to a large variety of demographics and would be effective.

Alex Trochut

Came across this awesome designer, lots of inspiration, check out his work.

http://www.alextrochut.com/#/works

Explore the use of colour assessment: colours and emotions

For this artwork I showed the emotion of Anger is perceived through this artwork. Anger is shown through jagged, pointed line displayed in a chaotic way. I used deep dark grays, reds and black through out this work. Red portrays anger, danger and caution; these perceptions are appropriate for this artwork. The dark tone given to these red shades is to clearly demonstrate the unhappiness of the artwork. Grays and black over lay the artwork to further push the point of darkness, loneliness and unhappiness. The chaotic nature of the piece is deliberate to demonstrate no control and not rational thinking to further drive the notion of anger.

For this artwork I showed the emotion of Calm is perceived through this artwork. Calm is shown through smooth, flowing, curved lines and shapes in a simple subtle way. I used different shades of light blues and aqua colours throughout the work. Light blues show a clear perception of calm because people associate these colours with the ocean and tranquillity. Smooth flowing lines help to exhibit the emotion of calm because it isn’t in your face the curves just flow smoothly. The subtleness of the artwork is to make it seem not chaotic to steer away from anger and other emotions.

For this artwork I showed the emotion of excitement is perceived through this artwork. Excitement is shown through this artwork through randomness, enthusiasm bright colours and making the viewer look all over the artwork from the overwhelming nature of the piece. The random splats, swirls and line work is to gain interest in the viewer, these elements are there to create the sense of fun. The bright colours scattered throughout the artwork are clear indicators of excitement, vibrant blues, and oranges unambiguously present the emotion of excitement. This artwork is deliberately made to noticeable through these techniques to demonstrate excitement.


Reference:
http://library.thinkquest.org/27066/psychology/nlcolorpsych.html
http://www.infoplease.com/spot/colors1.html
http://www.logocritiques.com/resources/color_psychology_in_logo_design/