The Ideas behinds this logo design was to be clean, crisp and modern. There is one logo design using original colours and another design using a new colour scheme. Inspiration came from the bmx industry for this logo concept. The gray has a subtle road look to it with the curves and how they flow. Emphasis is given to the image so clean professional type is appropriate for the words 'kidson cycles'. This logo concept is a little bit radical compared to the old logo and would make a dramatic change to the corporate image of the store. This logo appeals to a large variety of demographics and would be effective.
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