Sunday, February 13, 2011

Primary Principles of design in logos

Nike 6.0
Description:
in this logo the image is balanced, nearly equal part of negative and positive space. there is emphasis on the 6.0 to clearly show that this is a separate brand of Nike.




 Hungry Jacks
Description:
This image is also balanced. The logo has emphasis on the text but show unity by both element coming together to create the image of  burger that immediately tells the a person what they sell.








Monster Energy
Description:
Monster show major dominance on the green M. the green M is what people identify with the product. There is unity with the M and the text 'energy so people quickly see what type of drink it is. Variety is show by have a different font colour for the word Monster n bigger text so the products name is clear to consumers. the logo is more heavy at the top due to the big M so t is not balanced.




Von Zipper
Description:
Like the Monster logo Von Zipper create emphasis on the 'VZ'. The yellow with black text n out line is the elements that create this emphasis. There is variety in this logo with the v and the z as well as the von and te zipper text being different boldness. This is not to create dominance but however to at interest to the design. A simple altercation in the text like in this logo allows for more interest and attractive
 design.





Qantas
Description:
Qantas use diagonal in the logo to show movement, after all that is what there company does. The logo uses a kangaroo to show its Australian, and the kangaroo is in a position of movement which creates unity with the diagonal. Further unity is show through the Qantas text being italic also demonstrating movement, all these elements of the image come together to create an effective logo.   

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